In this blog, You will get an insight into Ericsson telecom CRM solution and information about Ericsson CRM with integrated billing solution.
Ericsson CRM for Telecom
Ericsson launches telecom CRM
Ericsson CRM with integrated billing
Ericsson has launched Telecom CRM which focuses on integrated billing and customer relationship management product for the telecom industry based on Microsoft Dynamics CRM 2011. Ericsson CRM with integrated billing is designed to help operators deliver superior customer service as well as help telecoms operate more efficiently and cut costs.
Ericsson CRM –Integrated billing solution in Telecom industry
Ericsson telecom CRM solution
The solution is pre-integrated with Ericsson’s BSCS iX 4.0 convergent billing solution using a standard, business orientated SID based API. BSCS iX is a convergent, end-to-end billing and customer care system for any type of communications service provider: mobile, fixed-line, broadband, TV etc. It’s highly suited to service providers with a strong postpaid subscriber base.
- Ericsson telecom CRM solution is an integrated billing and customer relationship management product developed to meet the specific needs of the telecom industry
- Based on Microsoft Dynamics CRM 2011 and pre-integrated with Ericsson’s convergent billing solution
- Helps operators meet the dual challenge of delivering a superior customer experience while driving efficiency and reducing operational expenditure
Thanks to mobile broadband, an ever-increasing number of people and devices are connected. This phenomenon provides more opportunities for operators, but also means they must seek new ways to differentiate themselves and build loyalty with their users by providing a higher quality and more personalized customer experience. The launch is the result of the strategic alliance between Ericsson and Microsoft that was announced at Mobile World Congress 2011.
The product seamlessly renders valuable billing and subscriber data and functionality in an intuitive user environment. This helps operators to more efficiently address the needs of customers who place support calls, thereby reducing opex.
Ralf Guckert, Head of Solution Area BSS at Ericsson, says: “Integrating billing and CRM systems is a common IT objective for many operators. But it is also clear that chief information officers are under pressure to reduce systems integration costs. I am really excited about the launch of Telecom CRM because it meets the need that so many operators have for a highly intuitive, telecoms-specific CRM system that is integrated with billing.”
Dennis Michalis, General Manager, Microsoft Dynamics CRM, says: “Operators are facing unprecedented change in how their customers want to do business, and the ability to provide outstanding customer service can make all the difference in attracting and keeping customers. This product is one of the ways that Ericsson and Microsoft are realizing their goal of integrating customer relationship management and business support systems, an objective that was mentioned when the companies announced their alliance in February 2011.