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eTrigue Integration with SugarCRM

By September 3, 2018 No Comments

What is eTrigue?

eTrigue is a multiple award winning marketing automation software which was initially developed by one of Silicon Valley’s leading marketing and demand generation agencies. Marketing automation basically refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. Integrating eTrigue with SugarCRM opens up a whole new list of possibilities for professionals. (Hubspot)

Why eTrigue?

With the experience of almost 25 years, eTrigue is one of the best marketing automation software available in the market today. eTrique provides easy-to-use marketing automation solutions to help you identify top leads and close more deals. eTrigue’s marketing automation product DemandCenter helps to create, execute and track:

  • email marketing campaigns
  • strong multi-channel demand generation campaigns
  • online activities with real-time lead alerts
  • automated lead scoring and reporting
  • Search-based profiling without requiring dedicated staff or IT integration.

This will help you to:

  • Target and nurture your best prospects easier
  • Align Sales and the Marketing to drive revenue faster
  • Improve ROI and accountability with measurable results

Why integrate eTrigue with SugarCRM?

Integrating SugarCRM and eTrigue is an effective way to boost Sales, develop excellent marketing programs and most importantly give your clients an unforgettable experience. A considerable amount of time is saved on administrative tasks with the help of eTrigue and we can deliver messages easily with the right content to the right audience. Let me briefly tell you about the main advantage of integrating eTrigue with SugarCRM:

  • Fast and Efficient Messaging:
    Integrating your SugarCRM with eTrigue will provide the benefit of consistent messaging. Deploying both the software separately have great chances of having a roadblock.
  • Efficient Customer Relationship:
    With the integration it becomes quite easier to understand and analyze customer behavior. This would ensure that you base your interactions on those insights so that you provide better service to your customers. A centralized platform with improved customer data is formed, resulting in an optimized customer relationship.
  • Unified Approach to Data Management:
    The integration of eTrigue with SugarCRM allows you to have a unified approach to data management as all the contact, communication and other informational data is saved under one single platform. This makes the data organized, faster to analyze and easy to view and edit. Moreover, a centralized data system means that the tracking and reporting of data becomes much more efficient.
  • Synchronized Sales and Service Teams:
    eTrigue and SugarCRM, together provide a unified platform for all the teams to track and analyze customer activities and behavior. A unified software also allows for the perfect balance required between the Sales and Service teams, continuous workflows and infuses accountability.

Key Takeaway:

The integration of eTrigue with SugarCRM will increase the effectiveness and efficiency of the sales and marketing team by saving time on administrative tasks, delivering messages with the right content to the right audience, closing deals faster through increased automation and increasing revenue and profits. So what do you think? Don’t you think it’s time to get the most out of your Sugar?

Contact us today for your Sugar CRM Integration with eTrigue. If you like any other Marketing Automation Software like Act-On or Marketo, we can even do that for you.

Amer Wilson

Author Amer Wilson

Amer is a CRM consultant at Rolustech and provides expert advice and inspiration to small business owners.

More posts by Amer Wilson

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