In this article, you will be getting an insight on the importance of CRM in manufacturing companies. Manufacturing has transformed to a customer centric domain and products are changing their attributes as an outcome of innovation at a highest degree.
The automated manufacturing machinery helps with ease to change the product form and composition. The concept of “manufacturing today” and selling the same for the next 2 years is over. Even though the manufacturing schedule exists for the whole year, it is flexible enough to ensure changes in the last minute. It is important to get an insight about the sales pipeline and the forecast of sales in order to plan the next strategy.