LinkedIn CRM – Sales Navigator CRM:
In this blog, we will be evaluating the role of LinkedIn in Customer Relationship Management and learn about LinkedIn CRM using its Sales Navigator CRM tools.
LinkedIn, the working people’s social network owned by Microsoft is all set to take another big step in the Customer Relationship management industry. This is evident in the light of the recent updates it has added to its Sales Navigator product i.e. LinkedIn CRM—namely in the form of an Enterprise Edition launch.
The launch of LinkedIn CRM will enhance the integration of its Customer Relationship Management integration which will, in turn, lead to better connections. LinkedIn had launched Sales Navigator CRM or LinkedIn CRM back in July 2014 as a new service to help salespeople find buyers and vice versa in accordance with individual preferences. Sales Navigator is compatible with Salesforce.net, a renowned CRM system. This allows easy integration of the company data into their system.
How Will Sales Navigator CRM (LinkedIn CRM) Help LinkedIn?
This newest addition will help salespeople to expand their fields and efficiency of search and help them easily connect with prospective buyers. They will also receive access to Point Drive—a tool which allows salespeople to share documents and presentations with prospective clients. In return, salespeople will have a more efficient way of marketing with the help of detailed and attractive slides.
Moreover, after they have sent these, they will also be able to track how the data I being perceived and who is paying attention. This, in turn, will help them, modify their next marketing emails, thus helping them find the right clients and the right target people in a quicker amount of time.
Additional features that greatly enhance the system’s efficiency.
This enhancement comes in a series of updates to LinkedIn’s Sales Navigator and is designed to help reach more and more people every month. Users who want to avail its services will need to sign up for a subscription.
These additional updates allow users to send as many as 50 in mail messages in one month and also help them manage their accounts through a single sign-on option. Before the release of the enterprise edition, individuals could avail either the professional edition—specifically tailored for individuals—and the team edition—tailor-made for optimum use by salespeople and similar groups.
However, the Enterprise Edition packs a lot more in its package. With its offer of 50 emails per month, it allows salespeople to send 20 more emails that they originally could if they would have availed the team edition.
Twenty extra e-mails is a great addition if you look at the longer point of view. This combined with access to Point Drive is bound to hand salespeople a powerful marketing tool for tracking of data.
Customer Relationship management : New update on Sales Navigator CRM App:
If you place a call, make notes or send InMail’s through the Sales Navigator app, then you can add all these records and data into a Customer Relationship Management of your own convenience. While Salesforce is the main name behind this functionality, LinkedIn may soon expand to other CRM systems in the recent future.
That is not all.
- You also have the option to add CRM widgets,
- These widgets will help you view Sales Navigator profile details,
- Will make it easier to manage data between CRM and your Sales Navigator app.
- These profile details will show the profile picture, work details—including work history and current job profile.
- You get to see all the essential information about potential buyers.
While sales navigator has never generated maximum revenues for LinkedIn, it does have the potential to do so—in the light of these recent updates which bring so much flexibility and ease of use for salespeople.
How does it stack up?
The head of Product for LinkedIn sales solutions, Doug Cample john, said they were not trying to compete with CRM giant Salesforce with their update to their product. He also mentioned that they are trying to complement Customer Relationship management system in order to exist in the world. It is already well known that Sales Navigator has great potential to become a major force in the sales industry and it certainly seems to be on that path.
For Microsoft, It’s a Power Push…
The CRM industry is one area where Microsoft Company is a little behind, but with the acquisition of LinkedIn and in the light of these recent developments, this seems to be a problem that will be solved very soon. LinkedIn’s database of business users and the connections between them is a great asset for sales companies to tap into.
To add further to these improvements, a feature called CRM sync will ensure that connections with CRM systems are no longer one-way. Customer relationship management sync will allow users to write back their Sales navigator records as mentioned above, thus increasing functionality and interactivity.
Who Is It Meant For?
The Enterprise edition is mainly meant for large businesses whose needs aren’t fulfilled with the professional edition and the team edition. This Edition comes at $1600 USD per seat per year and is definitely a good catch on all aspects, providing stronger CRM Integration and enhanced features.
This will hopefully not only help LinkedIn emerge as a strong Customer Relationship Management industry contender, but also help customers in having successful searches for potential buyers.