In this blog, you will be getting an insight Nethunt retail CRM and features of Nethunt CRM in retail industry.
NetHunt CRM Overview
Nethunt retail CRM
Customer Relationship Management (CRM) in retail is a trending concept as it could help retailers win the battle for sales in these competitive times. Tesco introduced their loyalty Clubcard in 1995, collecting data on shoppers and using the information to personalize discounts and rewards.
NetHunt CRM Features
Features of Nethunt CRM in retail industry are listed below
Customer relationship management needs more than Bricks & Mortar
It’s no longer enough to have a bricks and mortar store and hope that people will visit and spend their hard earned cash on impulse buys. Customers need to be enticed in to the store, given a reason to visit and a reason to stay and shop. Retailers are responsible for creating a welcoming environment as well as an experience for their customers.
Having an accurate retail CRM database that is focused on the customer is an integral part of the jigsaw for any retailer. Consumers are tech savvy, demanding and they want fast solutions and the success of the retail CRM system will be benefited only if the customers are retained effectively. Retailers need to think smarter to engage shoppers and create loyalty towards their brand, and to do this they need to know as much as possible about them.
Birthdays? Send a voucher offering a discount once a year. Not seen a customer for a while? Send an email with the latest news and products available. Regular customers? Invite them to an exclusive event.
Creating brand advocates
A good retail CRM system like Nethunt retail CRM and features of Nethunt CRM in retail industry can help build loyalty, creating brand ambassadors who will happily spread the word about their positive customer experience. There are several ways to collect information to build a successful CRM database. Many retailers ask for an email address when you purchase in-store, others offer the latest news and discounts by signing up to their newsletter online or by developing customer chat rooms and communities. It is easier to personalize products, discounts and events for consumers is crucial to creating repeat customers using the database of retail CRM software.
And it’s not just stores that offer personal, targeted marketing and customer relationship management. The leisure industry has more strategies to attract customers and transform them as loyal customers and create a strong brand presence. The importance of customer relationship management is reliant on the improving customer relations and footfall using the queue management and customer experience pages.