In this blog, you will be getting an insight on Oro retail CRM for online and offline retail business and advantages of Oro CRM for retailers.
Oro Retail CRM
Oro Retail CRM Overview
For retailers, optimizing the customer experience (CX) is critical. It doesn’t matter whether your business sells through brick-and-mortar, online, or mobile channels. Customers now demand an Omni-channel understanding of who they are across online and offline interactions. Manage and track interactions with prospective clients, end-customers, and partner resellers all on OroCRM.
Advantages of Oro CRM for retail
Some of the key advantages of Oro CRM for retailers are listed below
Offer a Superior Customer Experience
To understand your customer experience, you need a 360-degree view of your customers. Oro projects single customer view for retailers so that they can aggregate interactions across sales, marketing, and customer support teams for offline and online sales channels.
Empower sales teams to see which marketing messages have been used for sales prospects or enable customer support to see which upsell and sales opportunities are currently in progress prior to responding to support issues.
Perform Targeted Marketing for More Effective Campaigns
Targeted marketing strategies are proven to have a higher ROI compared to mass marketing tactics. But how do you start slicing and dicing your long list of customers and prospects?
Oro retail CRM comes with an advanced marketing segmentation engine that segments marketing lists based on specific criteria like customer location, last purchase date, or high volume spend. Our Recency, Frequency, and Monetary (RFM) analysis can also be used to help segment customer groups for more targeted marketing campaigns.
Improve Operational Efficiency and Business Continuity
Managing vendor and supplier relationships shouldn’t be difficult. Quickly recalling yesterday’s conversation or past pricing negotiations helps coordinate vendor relations and improves operational efficiency.
Oro retail CRM is an easy-to-use, open source CRM with built-in marketing tools for your Ecommerce business. It is both flexible and powerful, and integrates seamlessly with Magento and other sales channels. It enables you organisation to get a 360° view of your entire customer base.
Accounts and Contacts Management
Get control of your customer data, all within a web-based user interface. Sync and update customer profiles with dta from multiple channels, and eliminate duplicate data.
360° View of Your Customer
With OroCRM you can capture every part of your customer interactions, both online and offline across multiple touchpoints. The teams can get a more accurate view of your customers.
Sales and Marketing Performance Dashboard
Visual business performance and KPIs across multiple metrics. Make strategic decisions based upon real-time data flows across multiple channels.
Reporting and Analytics
Leverage the built-in reports engine to gain insight into your data across the business.
Recency, Frequency, and Monetary (RFM) Analysis
Gain quantitative insight into your customer base with RFM analysis, and then leverage the information to dictate precise marketing to segmented customer groups.
Integration With 3rd-Party Platforms
Advantages of Oro CRM for retailers provide deep integration with 3rd-party platforms. Whether it is an off-the-shelf integration (like Magento and ZenDesk), or bespoke (using OroCRM’s extensible framework), you can ensure a joined-up approach to your CRM data flow.