In this blog, you will be getting an insight on the Pega CRM system and role of Pega CRM in retail banking operations.

Pega banking CRM

Retail Banking Operations Pega systems


Pega CRM system

Retail banks are facing pressure due to structural components due to low interest rates, tightened regulations, new forms of competition, and empowered consumers. To thrive in this environment requires smart, agile retail banking operations that minimize costs while delivering service levels that attract new customers and turn existing customers into loyalists and brand promoters. In these demanding times, many of the most successful and forward-thinking financial institutions have turned to Pega to help them reinvent and elevate their retail banking operations.

Retail banking operations powered by Pega

Role of Pega CRM in retail banking operations

Using Pega CRM system Better Business Software® for retail banking operations, the following tasks and benefits are found

  • Implement intelligently automated bank operations that orchestrate all the systems, data, and people involved in key business processes, thereby eliminating wasteful duplication, dropped hand-offs, and error-prone manual tasks.
  • It is very important to apply analytics to customer centric operations in real time mode by categorizing them as predictive and adaptive analytics and it helps in improving the quality of the retail banking CRM operation. Apply real-time predictive and adaptive analytics to customer-facing retail banking operations, enabling an unprecedented degree of personalized service and micro-targeted offers.
  • Provide front-line personnel with the information, customer visibility, and real-time guidance they need to best advance the interests of the customer and the bank.
  • It is very easy task to modify banking operations in terms of  business rules and applications easily within a short span of time without doing any coding, if we use Pega’s unique Build for Change® technology.
  • Role of Pega CRM in retail banking operations includes building a solution once and deploy it across channels with Pega dynamically adapting the substance and packaging to fit each channel.

Integrated solutions for retail banking operations and more

Pega CRM system offers integrated solutions for retail banking operations by optimizing the banking operations and automation of tasks.

  • Marketing- Design, execute, and monitor multi-channel campaigns that make just the right offer at the right time, to each individual customer and prospect.
  • Sales- Embed the knowledge and techniques of your top closers into automated sales processes that raise the games of everyone on your sales team.
  • On Boarding- Dramatically reduce the time and costs associated with on boarding new customers.
  • Customer Service- Resolve service requests promptly and efficiently, while also delivering targeted up-sell and cross-sell offers.
  • Collections- Pega’s CRM software is driven by analytics and it is automatically apply treatment strategies in an individualized format that take into account a customer’s value to your business and his or her likelihood of responding positively to various options and offers.

Retail banking solutions

Pega BPM drives intelligent, Agile retail banking solutions

Product offerings and service channels are continually evolving, as is the regulatory environment. Threats from fraud and other financial crimes abound, with the schemes changing constantly. This created a major backdrop as the major financial institutions regularly turn to Pegasystems for solutions in retail banking solutions and they help them using effective strategy in an efficient manner to manage critical business challenges.

End-to-End Solutions for Today’s Retail Banking

Pegasystems is the leading provider of enterprise-class business process management (BPM) solutions. Consistently ranked as the BPM industry leader by major analysts, Pegasystems develops BPM-based financial services solutions that are used in nine of the top ten U.S. banks and seven of the top ten global banks. The exclusive features of the Pega BPM platform features are its sophisticated application which has unmatched business rules and innovative design tools which determines the  change management process, with less demands on over-taxed IT staff. The result is highly intelligent and agile retail banking solutions that optimize each banking business process and empower organizations to quickly respond to new challenges and opportunities.

Retail banking services and financial service software are the critical operational areas in which financial institutions choose the Pega retail banking solutions and the other financial services software are listed as below

  • Role of Pega CRM in retail banking operations incudes new business acquisition. Pega retail banking solutions help banks gain a competitive edge with agile processes that accelerate the launch of new products and services.
  • Risk, fraud, and compliance. With built-in complex event processing technology and flexible reporting tools, Pega BPM provides an ideal platform for portfolio risk management applications, fraud detection and case management, and compliance management software.
Rahul Bajaj

Author Rahul Bajaj

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