In this article, you will be getting an insight on the role of CRM in E commerce domain. Online Retail business is a growing business & it is very clear when we look at some of the statistics related to the industry such as:
- 80% of People in America have made an ecommerce purchase in the last month alone.
- 23% anticipated increase YOY in online ordering.
- 2018 is expected to see $23trillion in e commerce sales, a 6 % increase from the past year.
The difficult part of these statistics is they place a lot of pressure on companies to do all possible to attract and then convert visitors either on-line or in store into customers. An E- commerce CRM will help you drive & improve conversion rates and it helps the retail industry to soar high.