In this blog, you will be getting an insight on the Sciencesoft retail CRM and features of sciencesoft CRM for retailers.
Sciencesoft Retail CRM Overview
Sciencesoft retail CRM
It is very important to have a successful value based retail CRM like sciencesoft retail CRM to have more loyal customers. How can you engage consumers in today’s multi-channel environment, be it through a website, social media channels or in store, to keep them coming back?
Customer Relationship Management (CRM) in retail isn’t a new concept, but it’s one that could help retailers win the battle for sales in these competitive times. Tesco introduced their loyalty Clubcard in 1995, collecting data on shoppers and using the information to personalise discounts and rewards.
Sciencesoft CRM Features
Features of sciencesoft CRM for retailers are listed below
Customer relationship management needs more than Bricks & Mortar
It’s no longer enough to have a bricks and mortar store and hope that people will visit and spend their hard earned cash on impulse buys. Customers need to be enticed in to the store, given a reason to visit and a reason to stay and shop. Retailers need to create a welcoming environment as well as an experience for their customers.
Features of sciencesoft CRM for retailers provides an accurate retail CRM database that is focused on the customer is an integral part of the jigsaw for any retailer. Retailers need to think smarter to engage shoppers and create loyalty towards their brand, and to do this they need to know as much as possible about them.
Birthdays? Send a voucher offering a discount once a year. Not seen a customer for a while? Send an email with the latest news and products available. Regular customers? Invite them to an exclusive event.
Creating brand advocates
A good retail CRM system can help build loyalty, creating brand ambassadors who will happily spread the word about their positive customer experience. There are several ways to collect information to build a successful CRM database. Many retailers ask for an email address when you purchase in-store, others offer the latest news and discounts by signing up to their newsletter online or by developing customer chat rooms and communities.
Databases will help in customization process like products, discounts and events for consumers is crucial for loyal customers who are getting more connected with the brand.
And it’s not just stores that offer personal, targeted marketing and customer relationship management.