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Significant Impacts of AI on CRM in 2018

By December 12, 2018 No Comments
Significant Impacts of AI on CRM in 2018 1

Significant impact of AI on CRM in 2018 :

Over the past few years you’ve been hearing how emerging technologies like Artificial Intelligence and Machine Learning were going to move CRM sales automation capabilities forward exponentially significant impact of ai on crm in 2018.  2018 seems to be the year where all of this potential becomes a true reality.  Here are some aspects of CRM that will make some quantum leaps due to the effective application of significant impact of ai on crm in 2018:

Provide Context and Allow Collaboration

Collaboration is the name of the CRM game in 2018.  Tasks and groups are no longer siloed.  Sales, accounting, marketing, and customer service all need to be on the same page when it comes to every touchpoint with the customer.  Being able to make timely decisions means having the right information at the right time.  Artificial Intelligence as well as Machine Learning will help provide valuable insights to help close new deals and increase customer value.  No longer are these systems working alone.  AI will allow internal company data to even be blended with external data to provide maximum context in any situation.

 

Automate Routine Actions

The same way Salesforce changed CRM forever when they deployed the first cloud-based CRM application, AI is poised to eliminate many mundane tasks while offering enhanced insights.  By utilizing AI, CRM systems can make it simpler for users to quickly gain access to more detailed analytics and insights from data compiled about customers habits and patterns.  Over time, AI will interact with users more intuitively to meet their anticipated needs in a given situation.  AI will be able to identify and predict patterns allowing your team to focus on better engagement with your customer.

Provide Sophisticated Situational Analytics :

important of ai on crm

What course of action with a client is more likely to result in a positive outcome in a given situation?  There are almost an incalculable number of variables and scenarios to consider in the data driven world we operate within today.  AI will help end users in specific situations have the best range of options available for them to make when resolving an issue for an existing customer or landing the big fish client you have been trying to catch for over a year.

 

Deployment of Intelligent Chatbots

Chatbots integrated within CRM will see a massive increase in utilization in 2018 thanks to AI and ML capabilities.  No longer will your team be limited to simple, automated email responses or simple search FAQs on webpages for your clients.  These advanced interactions will allow customers to receive needed information in a timely fashion, but will also allow the conversational bots to provide quotes/pricing and other suggestions based on the full range of customer data available relative to the inquiry initially made by the customer.

Increase the Impact of Human Interactions :

Because AI within CRM will continue to automate more analysis and tasks, the people involved in the sales process can focus more of their time and attention actually interacting with the customer.  As CRM systems become more automated human touchpoints will become even more critical. Reps now have access to a large volume of data that is used to building comprehensive profiles of customers.  Sales people will need additional training to understand how to leverage these deep insights in a meaningful and effective manner.

 

Improve Incentive ROI :

It is estimated that incentive programs for channel partners exceed over $1 trillion per year.  Many companies continue this necessary evil even though they do not feel it gives them the ROI it should.  AI has the power and potential to provide intelligent analysis of granular data to help companies place the proper emphasis on the proper programs with their partners that are driving results.  By shifting their efforts and resources in a timely fashion based on transactional data, CRM systems will allow an enterprise to get maximum bang for the buck for every marketing dollar spent.

 

The Speed of Technological Change is Quickening :

These are just a few of the areas that the impact of Artificial Intelligence will be making a big impact on Customer Relationship Management in 2018.  The expansion of AI’s capabilities relative to CRM can be equated to the exponential increase in technology defined in Moore’s Law.  As time moves forward, more advanced CRM systems will become sophisticated beyond anything we can possibly imagine.  Make sure your organization does not get left behind.

Significant impact of AI on CRM in 2018 :

Over the past few years you’ve been hearing how emerging technologies like Artificial Intelligence and Machine Learning were going to move CRM sales automation capabilities forward exponentially.  2018 seems to be the year where all of this potential becomes a true reality.  Here are some aspects of CRM that will make some quantum leaps due to the effective application of AI:

Provide Context and Allow Collaboration

Collaboration is the name of the CRM game in 2018.  Tasks and groups are no longer siloed.  Sales, accounting, marketing, and customer service all need to be on the same page when it comes to every touchpoint with the customer.  Being able to make timely decisions means having the right information at the right time.  Artificial Intelligence as well as Machine Learning will help provide valuable insights to help close new deals and increase customer value.  No longer are these systems working alone.  AI will allow internal company data to even be blended with external data to provide maximum context in any situation.

 

Automate Routine Actions

The same way Salesforce changed CRM forever when they deployed the first cloud-based CRM application, AI is poised to eliminate many mundane tasks while offering enhanced insights.  By utilizing AI, CRM systems can make it simpler for users to quickly gain access to more detailed analytics and insights from data compiled about customers habits and patterns.  Over time, AI will interact with users more intuitively to meet their anticipated needs in a given situation.  AI will be able to identify and predict patterns allowing your team to focus on better engagement with your customer.

Provide Sophisticated Situational Analytics :

What course of action with a client is more likely to result in a positive outcome in a given situation?  There are almost an incalculable number of variables and scenarios to consider in the data driven world we operate within today.  AI will help end users in specific situations have the best range of options available for them to make when resolving an issue for an existing customer or landing the big fish client you have been trying to catch for over a year.

 

Deployment of Intelligent Chatbots

Chatbots integrated within CRM will see a massive increase in utilization in 2018 thanks to AI and ML capabilities.  No longer will your team be limited to simple, automated email responses or simple search FAQs on webpages for your clients.  These advanced interactions will allow customers to receive needed information in a timely fashion, but will also allow the conversational bots to provide quotes/pricing and other suggestions based on the full range of customer data available relative to the inquiry initially made by the customer.

Increase the Impact of Human Interactions :

Because AI within CRM will continue to automate more analysis and tasks, the people involved in the sales process can focus more of their time and attention actually interacting with the customer.  As CRM systems become more automated human touchpoints will become even more critical. Reps now have access to a large volume of data that is used to building comprehensive profiles of customers.  Sales people will need additional training to understand how to leverage these deep insights in a meaningful and effective manner.

 

Improve Incentive ROI :

It is estimated that incentive programs for channel partners exceed over $1 trillion per year.  Many companies continue this necessary evil even though they do not feel it gives them the ROI it should.  AI has the power and potential to provide intelligent analysis of granular data to help companies place the proper emphasis on the proper programs with their partners that are driving results.  By shifting their efforts and resources in a timely fashion based on transactional data, CRM systems will allow an enterprise to get maximum bang for the buck for every marketing dollar spent.

 

The Speed of Technological Change is Quickening :

These are just a few of the areas that the impact of Artificial Intelligence will be making a big impact on Customer Relationship Management in 2018.  The expansion of AI’s capabilities relative to CRM can be equated to the exponential increase in technology defined in Moore’s Law.  As time moves forward, more advanced CRM systems will become sophisticated beyond anything we can possibly imagine.  Make sure your organization does not get left behind.

Nasir Khan

Author Nasir Khan

Hi, This is Nasir Khan, Co-Founder and Managing director at Fynsis Softlabs. More than decade serving client-contact, consistently contributing above average, expertise been honed in cultivating strategic relationship, anticipating problems and communicating with warms, persuasive conviction.

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