In this blog, you will get an insight into student relationship management and role of education CRM for managing students.
Role of Education CRM
Student Relationship Management
Education institutions (HEIs) are experiencing vital changes in the way they operate and interact with their ‘customers’, i.e. students, their parents, alumni, employers and staff members. Higher education clients are seeking more attention and service and it is important for the universities to be more proactive and use updated CRM technology for their customer relationship management systems. This will help the universities to cater to this demand in an effective way.
Education CRM for managing students normally serve three key audiences: prospective students, current students, and alumni/donors. This article is focused on prospective students’ audience. Customer information, such as lead’s/customer’s name, gender, educational background, telephone, email, marketing materials, social media and any other relevant information across different channels is compiled into a single database providing easy access to information, supporting in customization of design and messages and usage of appropriate social media channels to deliver the message to the student in a timely manner. Every interaction with the “customer” is tracked by the CRM, all in one place.
Role of Education CRM in Student Relationship Management
Education CRM for managing students
CRM systems are extremely beneficial to HEIs and student relationship management . Some of the core benefits of using a CRM system are described below.
Firstly, utilizing a CRM system drives faster service. Emails and other types of communication channels may be automated in order to speed up response time. It may also help at identifying trends which become feedback for marketing, admissions or other departments included in the process. Education CRM for managing students provide real-time numbers in form of graphs and data which can be used for decision making. For example, the CRM system is capable of showing an exact number of interested male/female students that come from, let us say, China.
Another useful and widely used feature of a CRM system is workflow automation. This feature will make sure that you never forget to respond or follow up on an enquiry ever again. The system may be automated in such way that tasks are assigned to a relevant staff member automatically. For example, once the student is requesting for a brochure then the relevant department will be mapped to do the new task which will be in the CRM database –Brochure request and details.
Tracking is yet another great feature that comes with the most of the CRM systems. It enables institutions to track which website(s) a certain student used to find your institution. CRM tools help in designing smarter marketing budget planning, effective resource allocation for conducting successful marketing campaigns.
What are CRM systems? CRM systems are software applications used to automate and manage communications with prospective and current students, employees, alumni, donors – everyone in your institution’s community. Customer information, such as lead’s/customer’s name, gender, educational background, telephone, email, marketing materials, social media and any other relevant information across different channels is compiled into a single database enabling easier information access, allowing to personalize and customize messages and the channels used to deliver the message to the student in a timely manner. Every interaction with the “customer” is tracked by the CRM, all in one place.
While implementing a CRM system is quite costly and time consuming, the return on investment is clear as soon as enrollments start flowing in as students respond to outstanding service.
C-R-M stands for “Customer Relationship Management.” In higher education, “Customer” is often replaced with “Constituent,” to better represent the relationships a college or university maintains.
Education CRM tools helps in sustaining student relationship management as they are helpful in managing and automating communications for current and prospective students, employees, alumni, donors, board members. CRMs allow you to track every interaction with your constituents, all in one place. The greatest benefits of CRM is their personalization and customization features which can be helpful to deliver the message to your constituent. We’ve come a long way from considering a <Name> autofill personalization.
Another huge benefit of CRMs is their ability to connect the campus together by leveraging the real time information shared between systems from across your entire campus. Your students all have unique needs and a CRM that collects information about your students from all your departmental systems gives you the power to communicate relevant personalized information to each student in a timely manner.
Great examples of using CRM in the commercial world include Amazon.com’s suggestion engine or your local car dealer’s oil changed notifications.
Improve your student outcomes
It’s astounding how much data you already collect—admissions, finance, student services, LMS, library automation, social media—the list goes on. A CRM centralizes all the details about each individual, so your entire campus can work in alignment, delivering personal and “high-touch” service throughout the student’s life-cycle. Used correctly, CRMs translates this data into an exceptional educational experience and ultimately better student outcomes.